Here are a smattering of projects- the thing with the camera industry is that there is ALWAYS something going on- never a dull moment. Between promoting a specific product, series of products, or events, there is always something to work on.

For these types of projects, occasionally I was asked to hand-draw something. It was so great when I got to bring that skillset to the table. In the following examples, if it looks illustrated, I’m the one who made it. I also focused on drawing from history. Our store was established in 1976, so I wanted the branding to feel very rooted in history. Not to mention, Dazed and Confused was shot in this neighborhood, so I worked hard to keep it funky-fresh! I do think that, by marketing in this way, we were able to speak to our loyal customers, as well as appeal to our younger, newer customers.