What do you do with one of the most highly anticipated cameras of the year? You blow it out! We wanted to speak to the retro-fun vibe that is the Fujifilm brand by using this off white color, the grid- which feels very 80’s in the best way, and using a retro style font.

While working on this project, our team totally fell in love with the grid and halftone motif. These elements were then adopted as part of our store’s visual voice.

For this project, I designed all of the graphics for our online google and social ads and posts, all in-store print graphics, as well as the landing page and all email promotions.